Text message communication in the UK is well regulated. Alpaka SMS is not a bulk text messaging marketing tool, but an appointment reminder service. However, you do need to ask your recipients permission to opt-in to receive communications from yourself.

What Ofcom, the U.K.'s communications regulator, says about the law:

“It is against the law for anyone to send you spam texts unless you have previously given them permission.

However, if there is an existing customer relationship between you and the sender, it can send you spam text messages about similar products and services, as long as you are given the ability to opt out of receiving such messages.

The law does not cover messages sent to business numbers.”

How can I stop unwanted text messages?

Simply text a reply message ‘STOP’ to the number. 'END', 'QUIT', 'UNSUBSCRIBE', 'UNSUB' and 'STOP ALL' all do the same.

To resume receiving SMS messages, text 'START', 'YES', 'RESUME', 'RESUME ALL', 'UNSTOP' or 'GO'.

How do I report spam text messages?

Forward the message to 7726. A nifty way to remember this is 7726 spells SPAM on your keypad.

How do I complain about spam text messages?

The Information Commissioners Office (ICO) in the U.K. is responsible for enforcing the rules on spam text messages. All the information on spam text messages can be found on the ICO’s website here:


and Ofcom’s advice on their website here:


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